Flowstate needed to feel like the practice itself — concentrated, stripped back, no distractions. The design does the emotional heavy lifting so by the time someone reaches the booking button, they're already sold.
The Goal: A clear, frictionless path from first impression to booked class.
Root and Rise had one mission: yoga for everyone. With a no-fuss attitude at its core, we designed a website that was approachable but not animated and clean without being cold.
The Goal: A site that turns "I've been meaning to try this" into an actual class on the calendar.